Application of K-Means Algorithm for Efficient Customer Segmentation: A Strategy for Targeted Customer Services
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چکیده
منابع مشابه
Application of K-Means Algorithm for Efficient Customer Segmentation: A Strategy for Targeted Customer Services
The emergence of many business competitors has engendered severe rivalries among competing businesses in gaining new customers and retaining old ones. Due to the preceding, the need for exceptional customer services becomes pertinent, notwithstanding the size of the business. Furthermore, the ability of any business to understand each of its customers’ needs will earn it greater leverage in pro...
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ژورنال
عنوان ژورنال: International Journal of Advanced Research in Artificial Intelligence
سال: 2015
ISSN: 2165-4069,2165-4050
DOI: 10.14569/ijarai.2015.041007